Your Customer Rules!

Your Customer Rules!
Author :
Publisher : John Wiley & Sons
Total Pages : 272
Release :
ISBN-10 : 9781118954829
ISBN-13 : 1118954823
Rating : 4/5 (29 Downloads)

Book Synopsis Your Customer Rules! by : Bill Price

Download or read book Your Customer Rules! written by Bill Price and published by John Wiley & Sons. This book was released on 2014-11-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of "Me2B"—one in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices—and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels—business owners, marketing managers, and anyone who works directly with customers.


Your Customer Rules! Related Books

Your Customer Rules!
Language: en
Pages: 272
Authors: Bill Price
Categories: Business & Economics
Type: BOOK - Published: 2014-11-13 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information
The Customer Rules
Language: en
Pages: 210
Authors: Lee Cockerell
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: Crown Currency

DOWNLOAD EBOOK

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, a
Content Rules
Language: en
Pages: 238
Authors: Ann Handley
Categories: Business & Economics
Type: BOOK - Published: 2010-11-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms a
Win the Customer
Language: en
Pages: 251
Authors: Flavio Martins
Categories: Business & Economics
Type: BOOK - Published: 2015-09-23 - Publisher: AMACOM

DOWNLOAD EBOOK

Your prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated
The New Rules of Sales and Service
Language: en
Pages: 304
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2016-06-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications r