Download or read book Why Smart People Do Dumb Things written by Mortimer R. Feinberg and published by Simon and Schuster. This book was released on 1995-04-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triplecast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous.